Trends in Online Marketing
Online Marketing
Promoting yourself or your business online has become more about inbound marketing. Television and radio ads are less effective these days. Making your reader suffer through imbedded ads is also becoming less effective. This trend towards more inbound marketing is helping companies in branding and it has also helped them grow audiences.
Company websites have a variety of marketing tools to use. As stated the inbound ones are more effective. The following are some tools they can use: social media marketing, image centric content, mobile friendly content, ad retargeting, SEO and social signals.
Businesses should diversify when it comes to social media marketing. They should take advantage of the major social media sites and include blogs. In a survey, around 46 percent of respondents said LinkedIn where people post professional profiles and gather connections was the most important social media marketing channel for bringing in new leads. Just under 25 percent listed blog content as the best medium for lead generation, followed by an even number citing Facebook where people post information about their businesses and attract people to like their page and receive updates through posts and Twitter where people can gain a following and share important information with those that follow them (13 percent), while just around 2 percent credited Google+ a site that allows companies to post profiles and information. While some social media sites offer broad appeal it is important for you to research your industry and to see which sites your potential clients are visiting; additionally it is important to use more than one social site and to target your content to each platform.
Businesses should also consider using image-centric content. Using images with your content and marketing is very important. The most successful blog posts are the ones that include multiple images with their content.
It is becoming more common to use simplistic marketing messages as opposed to in-depth messages. Some sights like Pinterest have an appeal because they are clean, uncluttered and minimalistic in their aesthetics.
Pinterest was started two years ago and has grown 866%. It has a sleek layout and clean design which provides an easy fast and fun user experience. Images are the star of the site. They create visually compelling panels. Pinterest is perfect for collaborating, since users with the same interests can share boards and collect pins together. Although the images have short descriptions, they are not the focal point.
Mobile phones, laptops, tablets and hybrid tablets are everywhere today. People rely on them to get their information. Most people will use their mobile phone to look up a website, check a blog, check their email and so on. It is important to make your marketing easy to use on mobile devices. Create a mobile friendly app for your website. If you don’t you may lose to businesses that are adapting to this trend.
Businesses should also use ad retargeting. This type of marketing uses cookies. It tracks the different websites a viewer visits and, while on those websites, it shows them advertisements for the things they viewed on their website. The reason it works is because of exposure to the product. Trust is built due to familiarity with the product. With only two percent conversions on the first visit, ad retargeting works to increase the conversion. It does it by reminding consumers of the products and services they viewed.
Imagine you viewed a print on Overstock.com. Overstock would track your movement on the internet and show you ads for Overstock.com on different websites with the same print. It is a reminder of what you showed interest in. The thought is if you view it enough, you will buy it.
Finally, there are social signals. Social signals are an indication of how many shares a piece of information has received. They may not be as important as traditional inbound links, but it is hard to deny that they do play a role in organic search engine ranking these days. Companies consider the number of shares an article, blog post or products receive.
It is most likely a high quality piece if it is getting many shares. This will increase its position in the search engine results. In fact, top-ranking search results tend to have a great deal of social shares while those ranked lower have less.
Also, many social shares can give visitors a sense that the product or service has a stamp of approval. This is why so many businesses are installing social share plugins. They try to encourage consumers to share as much as possible.
Online marketing has changed since the introduction of the internet. Today many businesses are focusing on social media marketing, image centric content, mobile friendly content, ad retargeting, SEO and social signals for branding and to gain consumer confidence.
Company websites have a variety of marketing tools to use. As stated the inbound ones are more effective. The following are some tools they can use: social media marketing, image centric content, mobile friendly content, ad retargeting, SEO and social signals.
Businesses should diversify when it comes to social media marketing. They should take advantage of the major social media sites and include blogs. In a survey, around 46 percent of respondents said LinkedIn where people post professional profiles and gather connections was the most important social media marketing channel for bringing in new leads. Just under 25 percent listed blog content as the best medium for lead generation, followed by an even number citing Facebook where people post information about their businesses and attract people to like their page and receive updates through posts and Twitter where people can gain a following and share important information with those that follow them (13 percent), while just around 2 percent credited Google+ a site that allows companies to post profiles and information. While some social media sites offer broad appeal it is important for you to research your industry and to see which sites your potential clients are visiting; additionally it is important to use more than one social site and to target your content to each platform.
Businesses should also consider using image-centric content. Using images with your content and marketing is very important. The most successful blog posts are the ones that include multiple images with their content.
It is becoming more common to use simplistic marketing messages as opposed to in-depth messages. Some sights like Pinterest have an appeal because they are clean, uncluttered and minimalistic in their aesthetics.
Pinterest was started two years ago and has grown 866%. It has a sleek layout and clean design which provides an easy fast and fun user experience. Images are the star of the site. They create visually compelling panels. Pinterest is perfect for collaborating, since users with the same interests can share boards and collect pins together. Although the images have short descriptions, they are not the focal point.
Mobile phones, laptops, tablets and hybrid tablets are everywhere today. People rely on them to get their information. Most people will use their mobile phone to look up a website, check a blog, check their email and so on. It is important to make your marketing easy to use on mobile devices. Create a mobile friendly app for your website. If you don’t you may lose to businesses that are adapting to this trend.
Businesses should also use ad retargeting. This type of marketing uses cookies. It tracks the different websites a viewer visits and, while on those websites, it shows them advertisements for the things they viewed on their website. The reason it works is because of exposure to the product. Trust is built due to familiarity with the product. With only two percent conversions on the first visit, ad retargeting works to increase the conversion. It does it by reminding consumers of the products and services they viewed.
Imagine you viewed a print on Overstock.com. Overstock would track your movement on the internet and show you ads for Overstock.com on different websites with the same print. It is a reminder of what you showed interest in. The thought is if you view it enough, you will buy it.
Finally, there are social signals. Social signals are an indication of how many shares a piece of information has received. They may not be as important as traditional inbound links, but it is hard to deny that they do play a role in organic search engine ranking these days. Companies consider the number of shares an article, blog post or products receive.
It is most likely a high quality piece if it is getting many shares. This will increase its position in the search engine results. In fact, top-ranking search results tend to have a great deal of social shares while those ranked lower have less.
Also, many social shares can give visitors a sense that the product or service has a stamp of approval. This is why so many businesses are installing social share plugins. They try to encourage consumers to share as much as possible.
Online marketing has changed since the introduction of the internet. Today many businesses are focusing on social media marketing, image centric content, mobile friendly content, ad retargeting, SEO and social signals for branding and to gain consumer confidence.
